JM Solutions, part of JM Family Enterprises, and DME Holdings announced a partnership to help dealers communicate with their customers. DME Holdings (Direct Mail Express) has several products focused around direct communications and direct mail with customers. JM Solutions brings to the table its integrated offering known as the “Retail Suite”.
What’s notable about the two companies coming together is that DME Holdings has focused primarily on customer attraction, while JM Solutions’ tools are mostly analysis: CRM, inventory optimization, et al. The strengths of these two companies together could create a compelling marketing tool for dealers.
This philosophy of integrating complementary products is completely at odds with Dominion Enterprises operating procedure. Its hard to draw conclusions about what style is better, but its possible that since JM Family owns several dealerships, they have better insight into the needs of dealers. Unfair as it is to compare revenues, it’s still fun – JM Family Enterprises has self-reported revenues of $11.1 billion, Landmark Communications $1.7 billion (prior to losing Autotrader.com).