Keeping Private Party Sales Private, a company launched Thursday, provides a safer way for individuals to sell cars to each other. will provide users with anonymous email address, voicemail, and a non-renewable sales listing for 45 days for $59.

The company has some notable features, and I can see a market demand, but I wonder how it will compete with the free service of Craiglist. Craigslist is free to list and provides anonymous email. Or, Autotrader, a new Gmail account, and Jangl provides another alternative.

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