John Possumato, founder of Driveitaway and Carliquidators, finally took some time to give some insight into Carliquidators and, in doing so, provided some great thoughts on the used car market, remarketing and its evolution over the past 20 years. It’s clear he has a depth of knowledge about the car market that far surpasses mine.
He lays out a strong business case for Carliquidators based on past experience and strong numbers. Also briefly described is an initial go-to market strategy of starting small and adding auctions as they grow. The post, like most of John’s, is on the longer side, but well worth the read. It’s packed full of good thoughts and information.