Cool New Classified is a great new auto classified/vertical search engine. Currently vLane makes it easier for a consumer to find a car by integrating better search functionality, news and articles (with voting), and user reviews of a car into one site.

vFinder offers users a variety of ways to filter out cars and drill down to the right type of car. For example, some car shoppers I’ve worked with wanted a Japanese manufactured sedan with 6 cylinders, very easy to do. The search capability isn’t 100% perfect yet, but I have no doubt things will get better quickly. Also not sure about the business model, could be an adsense site (like it is now) or perhaps a traditional classified site later.

I’m a big fan right now, especially since they agree with me that car search needs to be improved.

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